We’re back with another episode of the Weekly Buzz with Helium 10’s Chief Brand Evangelist, Bradley Sutton. Every week, we cover the latest breaking news in the Amazon, Walmart, and E-commerce space, talk about Helium 10’s newest features, and provide a training tip for the week for serious sellers of any level.



Amazon is responsible for dangerous products sold on its site, federal agency rules

https://www.nbcnews.com/business/consumer/amazon-responsible-dangerous-products-sold-site-federal-agency-rules-rcna164309



Etsy Is Getting Loyalty Program for Its Most Dedicated Shoppers

https://gizmodo.com/etsy-is-getting-loyalty-program-for-its-most-dedicated-shoppers-2000481536



AWS Outage Hits Amazon Services, Ring, Whole Foods, Alexa

https://www.crn.com/news/cloud/2024/aws-outage-hits-amazon-services-ring-whole-foods-alex

Amazon looks to reduce costs to compete more aggressively on price as consumer habits shift

https://www.geekwire.com/2024/amazon-looks-to-reduce-costs-to-compete-more-aggressively-on-price/



Dozens of angry Chinese suppliers swarmed Temu's office, saying they're tired of giving Westerners refunds without returns

https://www.businessinsider.com/temus-office-besieged-chinese-suppliers-protesting-refund-policy-2024-7



New landing page in Sponsored Brands Grow brand impression share goal

https://advertising.amazon.com/en-us/resources/whats-new/grow-brand-impression-share-with-new-landing-page/



Scale your message with priority delivery using Prime Video programmatic guaranteed deals

https://advertising.amazon.com/en-us/resources/whats-new/scale-your-message-using-prime-video-programmatic-guaranteed-deals/



Harvest high performing targets with Target Promotion, now available for Sponsored Products advertisers in UCM ads console

https://advertising.amazon.com/en-us/resources/whats-new/target-promotion-for-sponsored-products/



This episode is jam-packed with news and insights to help you stay ahead in the competitive world of selling on Amazon, Walmart, and ecommerce!

In this episode of the Weekly Buzz by Helium 10, Bradley covers:

• 00:50 - Amazon Recall Change


• 02:40 - New Bullet Point Rules


• 06:23 - Etsy Prime?


• 07:01 - Amazon Outage


• 07:43 - New Amazon Fees


• 09:50 - Amazon Cost Cutting


• 11:30 - Product Images Update


• 13:22 - On Time Delivery Policy


• 15:42 - Temu Sellers Gone Wild


• 17:38 - Labor Day Sale


• 18:16 - FBA Capacity Fees


• 19:51 - New Sponsored Brand Page


• 21:24 - Prime Video Ads


• 22:03 - Keyword Harvesting


• 24:04 - Sellerfest Online Event

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Bradley Sutton:

Amazon is changing its bullet point requirements. There is yet another new fee that Amazon sellers are going to have to pay. Temu sellers in China storm the Temu offices in protest. This and more on today's Weekly Buzz. How cool is that? Pretty cool, I think. Hello everybody, and welcome to another episode of the Series Sellers Podcast by Helium 10. I'm your host, Bradley Sutton, and this is the show. That is our Helium 10 Weekly Buzz, where we give you a rundown of all the news stories that are going on in the Amazon, Walmart and e-commerce world. Let's see what's buzzing. Today might be a first. There's so much news today. I think there might be a total of 14 or possibly more news articles that affect e-commerce sellers out there. So a very abnormal week. Let's go ahead and hop right into it.

Bradley Sutton:

The first news story that we're going to talk about today is from NBC News and it is entitled Amazon is responsible for dangerous products sold in its site. Federal agency rules, all right. So the Consumer Product Safety Commission is classifying Amazon, it says, as a distributor of the product and therefore bears legal responsibility for a recall. You know, in the past Amazon kind of like had this stance where they're like hey, we're not the sellers. It's third party sellers. You know like we'll do what we can to keep customers safe, but we're not the ones who are responsible for it. But now this ruling says that Amazon has to notify customers about and remove products deemed dangerous that it sells through its website. Federal regulators ruled on Tuesday, all right. So basically it's saying that, hey, amazon bears legal responsibility for product recalls, even if they are sold by us. You know, third party sellers. I guess there was a few years ago, three years ago, there was about 400,000 products sold that had faulty carbon monoxide alarms and and flammable children's pajamas, that's. I shouldn't laugh at that. But that's like who? Who is selling flammable children's pajamas? Like what kind of quality control are you guys doing? And flammable hairdryer, and they're subject to this order. But you know Amazon says it's already removed and notified customers about it. But anyways, you know like this might seem like, hey, we're not selling flammable pajamas, what does this have to do with me? But you know if this requires a lot more procedures or things that Amazon is going to have to do, well, you know there's costs that come with that and we might see some of the cost of that. Now, on the flip side. You know, let's say, there are sellers from other countries, like factories that are are selling, you know, not high quality things that are dangerous. Now it looks like maybe Amazon might take a more proactive approach and so you know, hey, this could help Amazon sellers long term.

Bradley Sutton:

Next article is going to Seller Central. Spend a little bit of time on this one because this is interesting. I think a lot of sellers are going to find this important and it's entitled Review Updated Bullet Point Requirements to Optimize your Listing. All right, so effective in a couple of weeks, on August 15, 2024,. It says Amazon is updating its bullet point requirements. All right, so we announced this a long time ago, actually, where it was for hardline. Now it says here that the main points is restriction of special characters, emojis and some phrases such as refund related guarantees. Now, supposedly, you know like Amazon a while back said no more emojis, but we haven't seen that policed too much. So now that it's kind of like coming out with it a little bit in a more official capacity, perhaps like could this mean that you know, listings might start getting suppressed, or things like that. Well, let's read on here. Other thing is it says is that one change is you're going to have guidance to help you create high quality bullet points that are clear and concise.

Bradley Sutton:

All right, now here's the thing. They're going to use AI to help optimize listing quality. They're going to remove non-compliant content and use AI to generate compliant, high quality bullet points. Supposedly they're going to share these with you for review before published. But again, this is kind of like something like before. We talked about how Amazon has image requirements, we're going to talk about that later and then, if you're not meeting the requirements, amazon could go in there and change your images. They can go in there and change your title, and then you're kind of stuck with that. So, buyer beware now, hey us. Or seller beware. I guess I should say, if you're a seller, who's kind of like towing the line and then using emojis or using things that you shouldn't. Potentially this kind of like policy might state that, hey, you're giving Amazon the right to go in there and put some AI thing or put what it thinks is valid, and in the past, when Amazon does that, you know, be it with images or be it with titles, once that happens, it's like you can't change it back, right. So it's kind of a serious thing Now that article that was in your seller central dashboard.

Bradley Sutton:

It says hey, don't put a sense, don't put N a or not applicable or not eligible or TBD or copy pending. Don't do any of that. It says don't use phrases such as eco-friendly, environmentall